“Passion, creativity, and resilience are the most crucial skills in business. If you’ve got those, you’re ready to embark on the journey” — Jo Malone, Founder of Jo Malone Starting your business is like planting a sapling. First, you have to invest your time and money. Then, you must take care of it while expecting nothing in return. But when your startup blossoms, it makes all the patience and hard work worthwhile.